Japan's CROSSFOR Jewelry uses its patented technology to promote global commercialization and become a dark horse in the trendy luxury jewelry brand
CROSSFOR is one of Japan's famous listed jewelry companies. Since its establishment in 1980, it has become a pioneer in jewelry craft innovation.
It has invented more than 300 patented technologies represented by Dancing Stone, CROSSFOR Cut, EXL-LOCK, CROSSFOR Tennis Chain, etc., and has promoted technological innovation in the jewelry industry and is renowned worldwide.
It has become a cooperative partner of many well-known international jewelry brands.
It has invented more than 300 patented technologies represented by Dancing Stone, CROSSFOR Cut, EXL-LOCK, CROSSFOR Tennis Chain, etc., and has promoted technological innovation in the jewelry industry and is renowned worldwide.
It has become a cooperative partner of many well-known international jewelry brands.
Japanese Prime Minister Fumio Kishida
Visited the headquarters of Gosford several times
From the perspective of diamond technology application, CROSSFOR's exclusive "Dancing Stone" adopts a special dynamic inlay process, which changes the static wearing effect of traditional diamond jewelry and opens up a new fashion line.
The application of this patented technology helps to better meet consumers' innovative needs and enhance consumer experience, thereby enabling brands and helping jewelers create more creative products. Currently, CROSSFOR's sales network has come to China.
The application of this patented technology helps to better meet consumers' innovative needs and enhance consumer experience, thereby enabling brands and helping jewelers create more creative products. Currently, CROSSFOR's sales network has come to China.
On June 16, 2023, Japan CROSSFOR Co., Ltd. and China Bia Jewelry (Guangzhou) Co., Ltd. held a press conference at THE NEW OTANI HOTEL in Tokyo, Japan, and officially signed a strategic partnership agreement for the CROSSFOR finished jewelry brand. The two parties jointly established "Gosfor Jewelry (Guangzhou) Co., Ltd."
and as the global operation center of the CROSSFOR brand, will launch jewelry products using the "CROSSFOR" and "Dancing Stone" names and logos in China and overseas markets.
and as the global operation center of the CROSSFOR brand, will launch jewelry products using the "CROSSFOR" and "Dancing Stone" names and logos in China and overseas markets.
Mr. Liang Yibin, CEO of Biya Jewelry, said: "In the future, Crossfor Jewelry (Guangzhou) Co., Ltd. will continue to update and utilize these patented technologies to open CROSSFOR brand online stores and offline retail stores around the world, so as to enhance the in-depth interaction with local consumers."
Mr. Hidei Tsuchihashi, Chairman of Japan CROSSFOR Group
and Mr. BEN Liang CEO of Bia Jewelry
at the signing ceremony of CROSSFOR brand global operation cooperation
For jewelry brands, products with core technologies as support will definitely have overwhelming competitive advantages in the industry and the market.
From this perspective, some international jewelry brands, such as Van Cleef & Arpels, Buccellati, Bulgari, etc., have always been at the forefront of the industry for a hundred years, relying on their unique technology patents and excellent product quality, and have become the most popular luxury jewelry brands in the world.
From this perspective, some international jewelry brands, such as Van Cleef & Arpels, Buccellati, Bulgari, etc., have always been at the forefront of the industry for a hundred years, relying on their unique technology patents and excellent product quality, and have become the most popular luxury jewelry brands in the world.
In this article, we will analyze the key patent technologies of international jewelry brands and the advantages of CROSSFOR jewelry patents to explore how contemporary jewelry brands can use patent technologies to enhance the core competitiveness of their products or companies.
Patented technology creates world-class jewelry
Brand DNA is reflected in product design
For example, take the Van Cleef & Arpels brand. As we all know, the artistic features of Van Cleef & Arpels jewelry are amazing in terms of craftsmanship and materials. In addition to its strict requirements on aesthetics and quality, Van Cleef & Arpels is also famous for its creative spirit.
In 1933, the founder and jeweler of Van Cleef & Arpels pioneered the revolutionary "hidden setting method".
Because there is no visible metal bracket or base, the setting effect is simple and pleasing to the eye, making the jewelry extremely exquisite and translucent.
It has been popular for nearly a hundred years. It witnessed Van Cleef & Arpels's eternal pursuit of creativity and established a new milestone in the jewelry world.
Because there is no visible metal bracket or base, the setting effect is simple and pleasing to the eye, making the jewelry extremely exquisite and translucent.
It has been popular for nearly a hundred years. It witnessed Van Cleef & Arpels's eternal pursuit of creativity and established a new milestone in the jewelry world.
Image source: Van Cleef & Arpels
In pursuit of perfection, Van Cleef & Arpels has been constantly improving its secret setting method for decades.
As time goes by, the master craftsman passed this technique on to his disciples, allowing the exquisite craftsmanship and secret setting method to be passed down from generation to generation, becoming a permanent part and hidden behind the ingenious jewellery created by Van Cleef & Arpels.
As time goes by, the master craftsman passed this technique on to his disciples, allowing the exquisite craftsmanship and secret setting method to be passed down from generation to generation, becoming a permanent part and hidden behind the ingenious jewellery created by Van Cleef & Arpels.
For example, the Boule ring from 1935, an irregular shape composed of different spirals and curves inspired by nature; the luxurious Pivoine brooch from 1937, its creation inspired the birth of many other creations, including the stunning Millennium brooch in 2000.
Another example is Buccellati, a top Italian jewelry brand. In the field of hand-carved gold craftsmanship and jewelry creation, Buccellati has brought the craftsmanship tradition of the Renaissance to the highest level of beauty.
It uses its unique patented technology "woven gold carving" to create the effect of exquisite jewelry, different gold weaving carving techniques, and cleverly inlaid various gemstones.
Its exquisite and delicate style is amazing.
It uses its unique patented technology "woven gold carving" to create the effect of exquisite jewelry, different gold weaving carving techniques, and cleverly inlaid various gemstones.
Its exquisite and delicate style is amazing.
The wings of this rose butterfly shaped bead brooch are made with the brand's iconic woven gold carving technique, which is complex and delicate.
The combination of lace metal and elegant pearls creates an overall style of a ladylike lady, low-key, elegant and gorgeous.
To this day, it is still popular among jewelry collectors and enthusiasts around the world.
The combination of lace metal and elegant pearls creates an overall style of a ladylike lady, low-key, elegant and gorgeous.
To this day, it is still popular among jewelry collectors and enthusiasts around the world.
Back to the current status of the jewelry market, there are too many similar jewelry on the market, and the phenomenon of product homogeneity is becoming more and more serious.
How to tap the core value of jewelry products, let consumers perceive the characteristics of the products, effectively distinguish them from similar products provided by competitors, and even make them recognize that it is reasonable for you to sell at a higher price than other brands.
How to tap the core value of jewelry products, let consumers perceive the characteristics of the products, effectively distinguish them from similar products provided by competitors, and even make them recognize that it is reasonable for you to sell at a higher price than other brands.
As mentioned above, the luxury jewelry brand case is a good example for jewelry merchants: from continuous innovation in product quality, product design, and product craftsmanship to the support of patented technology, every step has been strictly adhered to and improved, thereby opening up the trillion-dollar jewelry market and winning the reputation of consumers.
Making good core products of the brand and building the core technological barriers of the brand will definitely build a strong brand moat for your company.
Application of patented technology
Become the best market tool for jewelry brands
1. Drive innovation around demand
From the perspective of consumers, products must meet people's needs, so products should be developed around consumer needs. Secondly, we must keep up with industry trends.
With the development and upgrading of diversified markets such as "her economy" and "self-pleasing consumption", jewelers should focus on new materials, new designs, new groups and new processes.
With the development and upgrading of diversified markets such as "her economy" and "self-pleasing consumption", jewelers should focus on new materials, new designs, new groups and new processes.
For jewelry brands, while paying attention to trends and data, the brand must combine its own attributes, and then leverage technology and target customers to make breakthroughs.
The premise for jewelry companies to break through the "involution" of the industry is to create sharp tools, combine corporate characteristics and patented technologies, and establish their own advantages.
Technology is the cornerstone of supporting the high-quality development of brands. Without technological innovation, there is no future.
The premise for jewelry companies to break through the "involution" of the industry is to create sharp tools, combine corporate characteristics and patented technologies, and establish their own advantages.
Technology is the cornerstone of supporting the high-quality development of brands. Without technological innovation, there is no future.
2. Patented technology empowers the rise of jewelry brands
The development of the jewelry industry is not achieved overnight, but requires solving bottlenecks in technology, industry and other aspects. The industry also needs to continuously expand production scale and reduce production costs.
On the technical side, it is necessary to continue to innovate, learn to leverage jewelry patent technology to enable product applications, and enjoy the dividends of the current technological era, so that it can rise quickly.
In addition, the improvement of efficiency on the supply chain side will also enable the brand to continue to upgrade.
On the technical side, it is necessary to continue to innovate, learn to leverage jewelry patent technology to enable product applications, and enjoy the dividends of the current technological era, so that it can rise quickly.
In addition, the improvement of efficiency on the supply chain side will also enable the brand to continue to upgrade.
CROSSFOR Patent
It is a trump card in the diamond jewelry market
According to official data, Japan's CROSSFOR currently owns four patented jewelry technologies: DANCING STONE, EXCELLENT LOCK, CROSSFOR CUT, and CROSSFOR Tennis Chain. Among them, the Dancing Stone patented technology is very popular all over the world, and the annual sales of products using the Dancing Stone jewelry patent are as high as tens of billions of yuan.
Below, we briefly introduce the characteristics of these four patented technologies in diamond jewelry applications:
1、DANCING STONE
A special technology that transforms the micro-rotation of the human body such as heartbeat and breathing into vibration energy, allowing the main stone to swing continuously.
Unlike conventional designs where the stone is in a static state, the Dancing Stone presentation effect makes the stone in a suspended state, and the swinging stone fully refracts the glittering light, allowing the brilliant light to jump in front of your chest at any time.
Unlike conventional designs where the stone is in a static state, the Dancing Stone presentation effect makes the stone in a suspended state, and the swinging stone fully refracts the glittering light, allowing the brilliant light to jump in front of your chest at any time.
Unlike conventional buckles on the market, which are difficult to operate and open and close with one hand, EXL-LOCK, as one of CROSSFOR's representative patented technologies, allows the wearer to wear it with one hand through improvements in appearance and structure, improving the product experience.
The product's design process has passed the SGS test and is highly durable.
The product's design process has passed the SGS test and is highly durable.
3、CROSSFOR CUT
This is a unique gem cutting technology created by the CROSSFOR brand in 1999, named CROSSFORCUT. This technology cuts gems into 46 polyhedrons, which present the perfect cross brilliance of diamonds under the reflection of light, showing the brilliance of gems.
4、CROSSFOR Tennis Chain
This is a strong, flexible, high-quality ultra-light tennis chain holder, suitable for all kinds of natural or artificial stones, which can show a variety of design possibilities. Due to the special production process, its weight is 6 times lighter than traditional casting, which improves the wearing comfort.
Mr. Huang Guoming, co-founder of CROSSFOR Brand Global Operation Center and founder of China Bia Jewelry, said: "Now, China Bia Jewelry has the patented Dancing Stone technology, which has laid a good technical foundation for the brand to create more creative jewelry.
Our jewelry products have won the favor and recognition of consumers in many countries.
In the future, Bia Jewelry will give full play to the core advantages of "patent + technology + high-end + fashion", continue to be driven by technological innovation, achieve the next round of rapid development, and promote more products equipped with Dancing Stone jewelry patents to more countries and regions around the world, and to higher-end jewelry markets, to meet the growing demand of domestic and foreign consumers for high-quality and highly innovative jewelry products in China."
Our jewelry products have won the favor and recognition of consumers in many countries.
In the future, Bia Jewelry will give full play to the core advantages of "patent + technology + high-end + fashion", continue to be driven by technological innovation, achieve the next round of rapid development, and promote more products equipped with Dancing Stone jewelry patents to more countries and regions around the world, and to higher-end jewelry markets, to meet the growing demand of domestic and foreign consumers for high-quality and highly innovative jewelry products in China."
At the same time, he said that we must have firm confidence in the country's rise and the great rejuvenation of the Chinese nation, give full play to the entrepreneurial spirit, not only empower more Chinese jewelry merchants, but also provide in-depth services to end consumers who recognize Chinese jewelry products.
A successful jewelry brand is always able to grasp the ever-changing needs of consumers, accelerate the development of new products through technological innovation, and continuously meet the needs of consumers.
Recently, the Dancing Stone series products launched by Biya Jewelry use the "Dancing Stone" smart patent, breaking the traditional fixed setting method of diamonds, allowing diamonds to float in the center of jewelry and beat continuously.
In romantic words: as long as your heart is beating, the diamond will keep beating without stopping.
Recently, the Dancing Stone series products launched by Biya Jewelry use the "Dancing Stone" smart patent, breaking the traditional fixed setting method of diamonds, allowing diamonds to float in the center of jewelry and beat continuously.
In romantic words: as long as your heart is beating, the diamond will keep beating without stopping.
In terms of craftsmanship, after precise calculations, diamonds inlaid with Dancing Stone technology can achieve 180° vibration, highlighting the fire of the diamond itself.
In addition, the superb dynamic inlay technology can ensure that the diamond can achieve continuous vibration for more than 10 seconds even in a static state.
In addition, the superb dynamic inlay technology can ensure that the diamond can achieve continuous vibration for more than 10 seconds even in a static state.
"To run a business, you must make good products to truly win the market and bring consumers high value-added products." Huang Guoming said.
Regarding this year's plan, Huang Guoming said that the brand will continue to promote the research and development and innovation of new products, actively cooperate with more jewelry brands, and enable brands to introduce Dancing Stone's dynamic technology into jewelry product craftsmanship and production.
Regarding this year's plan, Huang Guoming said that the brand will continue to promote the research and development and innovation of new products, actively cooperate with more jewelry brands, and enable brands to introduce Dancing Stone's dynamic technology into jewelry product craftsmanship and production.